Effective Health Risk Messages: A Step-By-Step Guide Kim Witte

ISBN:

Published: April 12th 2001

Kindle Edition

224 pages


Description

Effective Health Risk Messages: A Step-By-Step Guide  by  Kim Witte

Effective Health Risk Messages: A Step-By-Step Guide by Kim Witte
April 12th 2001 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 224 pages | ISBN: | 6.19 Mb

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign.

Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Effective Health Risk Messages: A Step-By-Step Guide":


snaparazzi.eu

©2013-2015 | DMCA | Contact us