Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rails Acquisition of Pcc Rail in P Hendrik Lemke

ISBN: 9783656600862

Published: March 4th 2014

Paperback

66 pages


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Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rails Acquisition of Pcc Rail in P  by  Hendrik Lemke

Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rails Acquisition of Pcc Rail in P by Hendrik Lemke
March 4th 2014 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 66 pages | ISBN: 9783656600862 | 10.12 Mb

Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, European University Viadrina Frankfurt (Oder), language: English, abstract: The bachelor thesis at hand deals with the performance analysis of a globally operating service provider after a completed market expansion in an international context.

This subject is elucidated by reference to the example of DB Schenker Rails entry into the Polish rail freight market through the acquisition of PCC Rail. First, the Polish rail freight market is analyzed from an industry perspective based on Michael Porters Five Forces model to identify the forces acting upon a company and the estimated profitability of the respective industry. Subsequently, a statement on whether the results of the overall industry are in alignment with the example DB Schenker Rail is made. The term profitability is operationalized through the introduction of the profit margin and the respective profit margins are checked against each other.

By means of this result, and the inclusion of other quantitative and qualitative performance measures, a conclusive statement is made on whether DB Schenker Rails market entry in Poland can be considered a success.



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