Best of MarketingNPV Volume 1 & 2 MarketingNPV/Patrick LaPointe

ISBN: 9780978721107

Published: September 1st 2006

Paperback

64 pages


Description

Best of MarketingNPV Volume 1 & 2  by  MarketingNPV/Patrick LaPointe

Best of MarketingNPV Volume 1 & 2 by MarketingNPV/Patrick LaPointe
September 1st 2006 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 64 pages | ISBN: 9780978721107 | 4.47 Mb

Best of MarketingNPV Journal Volume 1 & 2 is a compilation of three years worth of articles, case studies and interviews from MarketingNPV Journal. The publication features insight, advice, and solutions to a broad spectrum of marketingMoreBest of MarketingNPV Journal Volume 1 & 2 is a compilation of three years worth of articles, case studies and interviews from MarketingNPV Journal.

The publication features insight, advice, and solutions to a broad spectrum of marketing measurement challenges. Best of MarketingNPV Journal Volume 1 &2 provides information on the design and implementation of effective and efficient marketing measurement systems including topics such as: Developing Marketing Dashboards, Building a Measurement Process, and Linking Brand Investments to Bottom-Line Results. Also featured is insight from some of today s leading thought leaders in the area of marketing measurement.



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